Revelations like those from Snowden and the Pegasus Project have this same unexpected and counterintuitive effect. Instead of rejecting the control, we increasingly learn to adapt and self censor. The panopticon effect lies exactly in this acceptance of the new normal. Afraid to say the wrong thing, we self censure our discourse and the allowable range of ideas becomes more and more narrow. Those who fail to ‘check their words’ are cancelled and provide an example for the rest.