The democratizing potential of the Internet echoed across the world: it was seen as a true equalizer, a force for good, and one that looked the same everywhere irrespective of one’s geographical location -- it defied all territorial borders. This vision was hardly seen as radical or controversial. Quite the opposite, it was widely embraced among tech circles, even by the likes of Microsoft.
But that Golden Age of the Internet is long gone.
Individualism is highly coveted in Western culture. Entire industries exist exclusively to profit off of our increasingly unhealthy preoccupation with ourselves. And with the arrival of the Internet, many more opportunities for people to express their individuality emerged.
Chatter about individualism grew amid the pandemic, with issues of identity being the focal point of many debates. The question of identity and its related discontents became a mainstay of public discourse.
These issues didn’t start in the pandemic, nor did they emerge with the rise of post-modernist thought – which has been years in the making. Indeed, today’s preoccupation with identity has a long history – and its popularity largely stems from transformative changes undergone in the centuries preceding, though at that time, it had a different name.
A decade ago for a brief moment following the 2008 global economic crash, there was a world-wide wave of angry emotion when the unbridled greed of the dominant capitalist elite was suddenly laid bare. Here in the US this engendered a movement called Occupy, which started in Zuccotti Park in the New York City financial district and spread quickly throughout the country.
Occupy, with all its imperfections, was widely viewed as a genuine populist movement. The movement focused on issues of economic inequality and coined the phrase ‘we are the 99%.’ Chris Hedges said at the time in an article on Truthdig that “Occupy articulated the concerns of the majority of citizens.”
Occupy set off a powerful emotional surge that swept across the country and genuinely frightened the elite. The State moved quickly to ensure that Occupy was effectively quashed. Under Obama, the federal government and local police forces joined to dismantle, often brutally, Occupy encampments across the country. No effort was spared in terms of mass arrests, surveillance, and other forms of State powered repression to ensure that Occupy couldn't metastasize into anything lasting or inspire any actual challenges to power.