On the Rise of Hyper-Individualism
Individualism is highly coveted in Western culture. Entire industries exist exclusively to profit off of our increasingly unhealthy preoccupation with ourselves. And with the arrival of the Internet, many more opportunities for people to express their individuality emerged.
Chatter about individualism grew amid the pandemic, with issues of identity being the focal point of many debates. The question of identity and its related discontents became a mainstay of public discourse.
These issues didn’t start in the pandemic, nor did they emerge with the rise of post-modernist thought – which has been years in the making. Indeed, today’s preoccupation with identity has a long history – and its popularity largely stems from transformative changes undergone in the centuries preceding, though at that time, it had a different name.

Right-Wing Populism in America: Too Close For Comfort by Chip Berlet and Matthew N. Lyons presents a thorough understanding of various manifestations of right wing populism in the United States. It traces the history of this socio-political movement from before the American Revolution until the year 2000. Berlet and Lyons go beyond caricatures to explore how right wing populism gains strength first by exploiting real economic, social, and political grievances, but then goes on to scapegoat perceived shadowy elitist puppet masters, typically Jewish bankers, ‘PC Police’, etc-- and perceived ‘parasites’ from below--welfare recipients of color, recent immigrants, etc. The authors show that right wing populism is often an alliance between disaffected members of the elite and the working and middle class. These movements tend to emphasize their shared “whiteness” and sense of victimhood in order to bond together.
Harriet Fraad, a Mental Health Counselor and Hypnotherapist, joins us to discuss feminism and class. Dr. Fraad writes articles and has a podcast on the intersection of politics, economics, and personal life. Her podcast, Capitalism Hits Home, is produced by Democracy at Work.
Strangers In Their Own Land by Arlie Hochschild is a must-read for anyone interested in going beyond conventional political analysis and exploring the “deep story” worldviews that shape thinking on both the left and right of the political spectrum. Hochschild describes “deep stories” as emotional images that shapes the essence of a person’s worldview, and this book was her attempt to understand the deep story that forms the ideology of the right wing. Hochschild is a UC Berkeley sociologist who spent five years in Louisiana in an attempt to break through the “empathy walls” that divide the political spectrum in the US. She worked to overcome her own biases as a member of the left-leaning political spectrum by forming human connections with conservatives in Louisiana, many of whom were Tea Party activists.
Vincent Mignerot is an independent researcher located in Lyon, France. He is founder of the organization